Connect with a UK company

Global Sports Industry

Why Partner with UK Sporting Events Specialists?

UNRIVALLED EXPERIENCE

  • Since London 2012, the UK has contributed to 70 major sporting events.

GLOBAL INFLUENCE

  • Raising expectations of what is possible, British architects and engineers have influenced the design of sporting events worldwide.
  • A recognised reputation for creative solutions that respect tradition and leave a sporting and cultural legacy.

RELIABILITY

Trusted to deliver on time and to specifications at every stage of bidding and hosting a major sporting event:

  • Feasibility studies and construction
  • Securing and delivering events
  • Long-term sustainability and usage of venues

Welcome to The Home of Global Sporting Events Expertise

Sport has the power to change lives. It inspires individuals and lifts nations.
Investment in sporting events can leave a legacy that will have a positive effect for years to come.

The UK has played and continues to play a leading role in the delivery of the highest profile sporting events all around the world including:

  • Beijing Olympics 2008
  • Sochi Winter Olympics 2014
  • London Olympic and Paralympics 2012
  • Nanjing Youth Olympics 2014
  • Glasgow Commonwealth Games 2014
  • England Rugby World Cup 2015
  • Rio Olympics 2016
  • Pyeonchang Winter Olympics 2018
  • Tokyo Olympics 2020
  • Qatar FIFA World Cup 2022

Governments, local authorities, sporting authorities, organising committees, sponsors, local companies and sports clubs collaborate with British experts to make a success of hosting their sporting events.

The Whole World is Watching

Ever since the first televised football FA Cup Final was broadcast in 1938, UK event organisers have looked at ways to amplify the power of live sporting events.

Today, UK sporting occasions are enjoyed all over the world. The 90,000 crowd attending this year’s FA Cup Final will be joined by over half a million people in more than 100 countries watching on TV.

The Global Game

Broadcast Revenue

Global Visitors to Matches p.a.

– The Premier League

The UK’s success in staging international sporting events coincided with the seemingly endless growth of football, both as a sport and as a business.

The Premier League has been the biggest success of all, generating far more revenue than any other football league in the world.
It is broadcast to 730 million homes in 185 countries.

Winning Concepts and Bidding

Bidding for a major sports event is becoming more and more complex. For events planners and organising committees the work begins years before the tournament or action begins.

Countries and cities globally have looked to the UK’s proven ability to bring together a wide range of expertise. This helps them communicate their vision to the likes of the IOC, FIFA and CWGF, helping them to fulfil their dreams of making the step from candidate city to successful host.

Detailed Planning and Innovative Design

Over the past 20 years, the UK has been pushing the boundaries of sports stadia and venue design. British experts are challenging perceptions and innovating in areas such as:

  • Sustainability
  • Seating and sightlines
  • Software development
  • Crowd movement and safety
  • Commercialisation

Such expertise is currently helping Qatar meet the formidable challenges of accommodating thousands of spectators in outside temperatures likely to reach 50°C.

UK Involvement in International Stadia

The high demand means that UK engineering consultancies, architecture and commercial practices regularly appear in the top rankings of world league tables.

Examples of British expertise at play include:

VenueEventUK companyChallenge
National Stadium, Beijing (Bird's Nest)2008 Olympic and Paralympic GamesArupInspiring 91,000-capacity stadium in one of the world's most active seismic zones.
Soccer City Stadium, JohannesburgThe FIFA World Cup 2010Populous (in conjunction with Boogertman + Partners)A state-of-the-art stadium built around an existing historic venue.
Central Stadium, SochiWinter Olympics 2014BuroHappold Engineering (in conjunction with Populous architects)Showpiece 40,000-capacity stadium with sustainable design and able to adapt for use in 2018 World Cup.
The Olympic Park,
Rio de Janeiro
Olympic and Paralympic Games 2016AecomCreate an area that would provide homes, jobs and leisure space in future.

Keeping Millions of People Safe

In an uncertain world, the safety of spectators and athletes at major sports events is a major concern.

UK companies provided security and safety training for the South Africa 2010 FIFA World Cup, London 2012, the Glasgow 2014 Commonwealth Games, as well as many globally known football clubs.

The UK’s security specialists can help ensure that everyone remembers an event for the right reasons.

Ensuring Legacy is Never an Afterthought

Medals are not the only measure of a successful event. Organisers must also look at economic and health effects, such as jobs created and the impact on local businesses, and the number of people using new sports facilities.

Legacy planning and implementation involves every single part of an event and the supply chain process, with UK companies assisting governments and organisers through the initial feasibility study, preparing winning documents, planning, and staging the event.

World-Class Catering

Catering at major sporting events has improved significantly in recent years with UK companies at the forefront. As well as providing world-class cuisine to fans, the media and the athletes themselves, UK professionals have developed the food and beverage strategies for successive Olympic Games, and continue to advise the IOC.

Commercial help and support

The UK’s Department for International Trade has commercial officers in more than 100 locations across the world. They can connect you to UK capability, and UK Export Finance who can support the purchase of UK goods and services.

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